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Fuel Growth & Future-Proof Your Product
With visual storyboards and interactive workshops, we turn complex product plans into a story your whole team can see themselves in — clear, inspiring, and easy to follow.
Hi, I'm Janet. A product guide who helps companies draw their future. With hands-on workshops and visual storyboarding, I work alongside teams to make product visions visible –aligning people, sparking motivation, and turning strategy into action.
My roots are in Silicon Valley, where I lived the full spectrum of startup life: IPO wins, acquisitions (one by eBay), fizzled experiments, and industry-leading enterprise work. Today, Amsterdam is home, where I contribute to local accelerators, advises global organizations, and bring creativity and clarity into the product world. I was previously trained by legendary product thinker Marty Cagan and the Silicon Valley Product Group and led 100+ workshops for scale-ups and multi-billion-dollar companies.
20+
years' business and product experience
25+
global clients
100+
keynotes, presentations and workshops delivere
Advising
A series of guided working sessions where we craft the product vision. The illustrated output serves as a central rallying point for the organization.
Product
Vision
Move beyond cost of goods sold or a finance perspective to establish pricing and priorities based on what customers will pay.
Customer Discovery
Mentor, coach and train startups at critical junctures in growth as they seek new investments or other exits.
Coaching and Mentoring
Custom training and workshops for the portfolio of companies at a VC, PE or accelerator program.
Custom Programs
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