I AM A CONTENT CREATOR

My wheelhouse is creating content based on deep research and experience. Most of my content creation over the past 5-7 years has been in the form of in-person training and presentations.  So, while I LOVE to write, my writing samples for you will be a bit eclectic

1.  Long Form writing based on primary and secondary research

I did AAAs (Advisory Analytical Assistance) for the World Bank.  This involved conducting primary and secondary research in some very remote corners of the world - information was often very hard to find, but I did!   Most of the work is still confidential, but two of the reports I wrote can be found below, but first, a WARNING:  World Bank writing style is extremely bland and boring:

Exploratory Study on Active Pharmaceutical Ingredient Manufacturing for Essential Medicines

Study on Comparative Efficiencies in Vaccine Procurement Mechanisms

2. Training Video on Tech Product

I developed all the training materials for StartupBootcamp to take teams through how to develop and grow a product.  The end result was an entire 3 month training program covering Lean Startup, Design Thinking, Jobs To Be Done, and Growth Hacking.  Colleagues know me as the one who went deeper than anyone else on these subjects.  :->   Although this is not writing, this is a video I put together on Jobs To Be Done (JTBD), a way to bring customer insights into a product.  I believe it shows my knowledge of tech and ability to discuss tech concepts.  In the recent years, I have more been focused on video and live presentations, but I LOVE writing.

3.  A Writing Piece

Below is a writing piece on a completely different subject matter:  yoga.  However, I am including it here as it shows that I can write in different styles.  While the World Bank writing samples I submitted to you demonstrate that I can research a topic deeply, structure arguments around it, and write a long-form piece, the below yoga piece shows that I can write in other styles - whatever is appropriate to my audience - this one is a bit of a humorous approach but still is informative. 

 

Ganesha, the elephant-headed deity, broke off one of his tusks, dipped it in ink, and wrote down the words that Vyasa spoke.  Vyasa was recounting the fascinating story of Arjun, a prince in the Pandava family.  Accompanied by his charioteer, Lord Krishna, Arjun had charged into a battlefield before his army. Vyasa recounted how Arjun became greatly dismayed as he surveys the two opposing armies.  This battle was between two sets of cousins to determine who will inherit the kingdom.  Thus, both armies were made up of relatives, teachers, leaders, and friends.   Arjun, when he sees so many people he loves on both sides of the battlefield, dropped his bow and wondered if he should renounce and just leave the battlefield.  Lord Krishna freezes time right then and there and, in the middle of the battlefield, discusses the meaning of life with Arjun.

 

Ganesha nods at the wisdom of his Uncle Krishna (like many families, relationships can get complicated. So technically Vishnu is Ganesha’s uncle but as Krishna is 8th incarnation of his Uncle Vishnu, that sort of makes him Ganesha’s uncle as well) as he continues to scribe what will become the 700 verses of The Bhagavad Gita.  In Sanskrit, the word Bhagavad can mean God, Lord, Divine or Celestial.  Gita means song.  So The Bhagavad Gita is the Song of the Lord.  The Song of the Lord Krishna.

 

The Bhagavad Gita is actually just a small part of the Mahabharata, a 1.8 million words poem – the longest epic poem known and roughly ten times the length of the Iliad and the Odyssey combined.  The Mahabharata was written sometime between the 3rd century BC and the 3rd century AD.  Its importance has been compared to that of the Bible, the Quran, along with the works of William Shakespeare and Homer.  This core text summarizes many aspects of the Vedic, Yogic, Vedantic and Tantric philosophies that comprise yoga. 

 

While legend has it that The Mahabharata was narrated by Vyasa and scribed by Ganesha with his tusk, some scholars point out that Vyasa is also the traditional compiler of the Vedas and the Puranas, texts dated to be from different millennia.   Also, the word Vyasa literally means “arranger or compiler.”  So perhaps he is just a mythical or symbolic author and no tusks were broken off to write it down.   

 

And perhaps The Bhagavad Gita is talking less about a battle between two sides of a family, but more about the battle within all of us, the struggle for self-mastery that every human being must wage if he or she is to emerge from life victorious.  

 

Its verses have many lessons upon which yoga draws.  Below is one:

 

Bhagavad Gita Chapter 2, Verses 47-48

 

Krisha:  “You have a right to perform your prescribed duties, but you are not entitled to the fruits of your actions.  Never consider yourself to be the cause of the results of your activities, nor be attached to inaction.  Be steadfast in the performance of your duty, O Arjun, abandoning attachment to success and failure.  Such equanimity is called Yoga.”

 

What Krishna is saying is that our results are determined by so many things: our efforts, our destiny, the will of God, the efforts of others, the cumulative karmas of the people involved, our past karmas, the place and situation, a matter of luck, butterflies flapping their wings a couple of continents away, etc.  Krishna therefore advises Arjun to give up concern for the results and instead focus solely on doing whatever we are doing well.  If the results are not to our expectations, we calmly accept them.  In this way, we are able to accept fame and infamy, success and failure, pleasure and pain and when we learn to embrace both equally, we develop the equanimity of yoga.

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